This is a phrase I hear quite frequently from clients. It is understandable and it points to the mythical belief out there that somehow sites “just get to number one.” This could not be further from the truth.
The good news for the industry we are in is that lay people can and do learn how to engineer their sites to be in accord with best SEO practices. We are not rocket scientists and you do not need a PhD from Stanford to become a top expert in the field.
On the other hand, the fact that it can be learned without having an advanced degree does not mean that it is easy or can be learned quickly. All the sites which have made it into the top five have had the attention of an individual or a group of individuals who have studied SEO and refined the practices on their site for a significant period of time.
Whether it is done yourself or you hire a firm like ours to do it for you, no site just makes it to the top on its own, just as no garden flourishes without being well tended. Call us. We can save you a lot of reading time!