I felt a need to write this post this morning because of a phenomenon that I constantly come across when talking with people about their websites: People are paying monthly SEO fees! First of all, anyone that uses the term “SEO” is already dating themselves. We’ve moved beyond that – way beyond that. SEO is only the tip of the iceberg which we now call Inbound Marketing. And what is the focus of Inbound Marketing? CONTENT! Yes, CONTENT is what you should be MOST concerned about when it comes to getting found and ranked by the search engines. Of course, it is always best to have your site coded correctly with old-school SEO tactics, but those alone are really not going to give you the lift or “Google Juice” you need to get you to the top. So, if anyone or any firm is charging you a monthly fee for SEO, make sure they know your business and are posting at least one to two relevant blog entries a week on your site. If they are charging you for on-site coding, fire them immediately. On-site coding for the search engines should be done, but only rarely and correctly. Save yourself some money and get yourself ranked. Contact us about developing a plan to get yourself found and ranked by the major (i.e. Google) search engines.