They Got To The Top For Free!

In my continuing series of posts about things clients love to say, this is one of the most common, and most difficult to explain how it is simply not true. If a non-professional has managed to take their site to the top of the rankings it may be there for one of several reasons. The top two would be that A) the site is being ranked for something very specific in an equally specific geographic area, or B) the administrator of the site has done their homework (and lots of it) to get their site to the top.

In other words, unless you happen to be selling sheepskins in Tuscaloosa, Alabama, or something equally esoteric, it is going to take an immense amount of study to learn what to do to take your site up the ladder. I encourage clients to learn about Inbound Marketing (formerly SEO) as it is instructive, allows clients to understand what they are paying for and introduces how large of a field it really is – and how much there is to do.

Please get in touch with us if you’d like an Inbound Marketing review of your site. For everything from alt tags to backlinks, we’ve got you covered!

But My Competition Does it Themselves!

This is a phrase I hear quite frequently from clients. It is understandable and it points to the mythical belief out there that somehow sites “just get to number one.” This could not be further from the truth.

The good news for the industry we are in is that lay people can and do learn how to engineer their sites to be in accord with best SEO practices. We are not rocket scientists and you do not need a PhD from Stanford to become a top expert in the field.

On the other hand, the fact that it can be learned without having an advanced degree does not mean that it is easy or can be learned quickly. All the sites which have made it into the top five have had the attention of an individual or a group of individuals who have studied SEO and refined the practices on their site for a significant period of time.

Whether it is done yourself or you hire a firm like ours to do it for you, no site just makes it to the top on its own, just as no garden flourishes without being well tended. Call us. We can save you a lot of reading time!